MakeMyTrip launches GenAI trip planner Myra for seamless travel booking
New Delhi, 07 August 2025 -- MakeMyTrip, India’s leading online travel company, announced a significant leap in product evolution with the launch of GenAI-enabled Trip Planning Assistant, that assist users at every stage of travel planning, from discovery to fulfilment, and beyond. Users would find conversational assistance through their entire journey, from destination-discovery, shopping, in-trip, and post-sales scenarios. The new GenAI Trip Planning Assistant is a notable upgrade to the existing AI agent, Myra, and will make the experience seamless and conversational, enabling travellers to interact via voice and text. This will ensure that users across India who have previously been unable to book due to discomfort with the English language, will now be able to do so. The Beta version of Myra is now live in English and Hindi, with plans to expand to multiple Indian languages, after fine tuning conversation flows based on early user feedback.
Users can ask complex and open-ended queries in the realm of travel in Hindi or English like "Where can I go in August for a relaxing holiday with my kids? Or “Mujhe Udaipur mein 3-star hotel 3500 ke budget mein chahiye” Or "I want to go to south India to cover Madurai, Rameswaram, Kovalam, Kodaikanal. Can you suggest me the best route? I don’t want to travel via flight” and receive dynamic, personalised responses based on real-time availability, pricing, and relevance. Multiple AI platforms globally stop at suggestions, Myra is taking a course that hasn't been attempted before by bridging the gap between inspiration and actual booking, letting users move from query to confirmed booking in one conversational journey built on voice end-to-end.
The GenAI Trip Planning Assistant, Myra, is built on a network of specialised AI agents across all major travel categories, flights, accommodation, holidays, ground transport, visas, and forex. It supports multimodal input (text, voice, image, video), continuous back-and-forth dialogue, itinerary edits, and post-sales support—all within the same interface.