Unveiling Sarojini Nagar's secret to affordable fashion

Nandani Sarin

Many international brands send their export surplus or overstock clothes to India, which are then sold in markets like Sarojini Nagar

The shopkeepers of Sarojini Nagar buy clothes in bulk, which helps them get clothes at lower prices

Some previously used clothes are also sold here at a low price

Some clothes that are slightly damaged or defective are also sold here, resulting in lower prices

Some clothes are sourced directly from small factories to Sarojini Nagar

Some shopkeepers, especially roadside ones, sell clothes on a commission basis

Some shopkeepers buy clothes by weight, which helps them get clothes at even lower prices