To enhance user control and transparency, Google has introduced a new feature that makes it easier for users to view search results without personalization. This option, which can sometimes be found at the bottom of the search results page, allows users to explore the web without the influence of personalized search algorithms, The Verge confirmed.
According to a recent report obtained by The Verge, users can now scroll to the bottom of their search results and click on the link labeled "Try without personalization." After clicking, Google will load a new page that provides results without the influence of the user's search history, preferences, or previous interactions.
However, not all users can see this link in every search. For some, the search results page may display a message indicating that "results are not personal, depending on the user's settings or search behavior." According to The Verge, Google spokesperson Ned Adriennes shared a statement on the update, emphasizing its benefits for users, "This change makes it easier for people to get an accurate understanding of whether their results are personalized or not, while also giving them the opportunity to explore non-personalized results." "
"We also make it easy for people to adjust their personalisation settings at any time. In earlier versions, users could access non-personalized results by adding a special parameter to the end of the search URL or adjusting the settings in their Google account. However, this new option makes the process more user-friendly by providing an accessible and clear option directly on the results page.
It's important to note that the "Try without personalization" link offers a temporary option. According to The Verge, if users choose to explore non-personalized results, their settings remain unchanged. This means that they can continue to enjoy personalized results on future searches until they decide to adjust their personalization preferences in their account settings.
[Agency]